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Writer's pictureJake Holmes

Case Study: Competitive Pricing Automation for Green Motion Manchester

Updated: 2 days ago

Client: Green Motion Manchester

Industry: Car Rental

Location: Manchester Airport


Overview

Green Motion Manchester needed a solution to monitor how competitively priced their rental vehicles were compared to other providers at Manchester Airport. SpeedSheet developed a custom, automated system to help them stay ahead in the highly competitive car rental market.



graph of rental price analysis

Challenge: Manual Pricing Comparisons

Green Motion’s fleet team was spending valuable hours manually checking competitor prices across various car rental comparison websites. This time-consuming process left room for inefficiencies and missed opportunities to optimise pricing in real-time.

The client needed a solution that would streamline this process and give them accurate, timely pricing data, all in one place.


Solution: Automated Competitive Pricing System

After in-depth consultations with Green Motion’s team, we proposed a two-part automated solution that would fit their exact needs:


  1. Automated Search Function

    • This function scrapes data from all major car rental comparison websites three times per day, using the same search parameters with only the rental period as the variable. This allows Green Motion to track how prices fluctuate daily and adjust accordingly.

    • The system aggregates the data, presenting the top 3 cheapest vehicles per category, so Green Motion can immediately see where they stand against competitors and make quick pricing decisions.

  2. On-Demand Search Function

    • This function acts as a multi-comparison tool, enabling Green Motion to search across all major car rental sites from one user-friendly interface (UI).

    • The data is presented in a way that makes the most sense for Green Motion’s team, ensuring they can adjust their pricing strategy at a moment’s notice.


Results: Time Saved and Pricing Optimised

By implementing SpeedSheet’s solution, Green Motion Manchester has saved over 10 hours per week previously spent manually comparing prices.


More importantly, they now have instant access to accurate, up-to-date pricing data, allowing them to stay competitively priced in real time. In an industry where efficiency and pricing accuracy are critical, this solution has provided invaluable insights.


Conclusion: Driving Efficiency and Competitiveness

Green Motion Manchester can now confidently monitor and adjust their pricing strategy with ease, knowing they’re always one step ahead of their competitors at Manchester Airport. The automated system not only saves time but ensures they remain competitively priced, ultimately leading to higher profitability and improved operations.


Ready to Automate Your Processes?

Book a free consultation with SpeedSheet today to discover how we can help you save time and optimise your business operations.

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